Career Opportunity In IKEA Group Dubai 2021- Free Recruitment
One brand, many companies, and many, many people that’s us in a nutshell. Spread all over the world, we have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people. This, together with our straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides us in everything we do. The IKEA business is built on a franchise system and it is our franchisees that bring the IKEA Concept to all the IKEA markets. But what is it like to be an IKEA franchisee? IKEA Al-Homaizi Ltd operates three IKEA stores – in Kuwait, Jordan and Morocco.
We asked their CEO, Marino Maganto, to share his thoughts on the franchisee’s role. Here, he explains how Al-Homaizi’s relationship with the IKEA business began, and highlights some of the challenges and surprises the group has experienced along the way. Mr. Yousef Al-Homaizi had been running a successful home furnishing showroom in Kuwait for almost 25 years when his sons Yacoub and Jassim Youssef first came into contact with the IKEA brand. It was actually Jassim’s Danish wife who introduced the brothers to the Swedish home furnishing brand.
- Company Name- IKEA
- Job Location- UAE
- Experience- Mandatory
- Qualification- Diploma / Degree
- Salary- Not Specified
- Nationality- Any
About Company Profile
Shortly afterwards, they set about acquiring one of the first IKEA franchises in the Gulf. 35 years later, their Kuwait store stretches across 21,500 m2 of the country’s largest mall and they are also operating stores in Jordan and Morocco." What the brothers immediately recognised was a brand that provides uncompromising value for money at the same time as offering inspiring, beautifully designed solutions for every home.
They were struck by its freshness and simplicity. The IKEA business model and values also lined up perfectly with Al-Homaizi’s belief that home is the most important space in the world. We implement the IKEA concept and develop the brand in the markets where we operate. In order to grow successfully in climates and cultures which are so far from Sweden, a certain amount of adaptation is needed. For example, before opening the store in Morocco, we did over 100 home visits to help us understand how the IKEA range could be made relevant to local consumers.
Available Vacancies
We ended up building room sets with walls of muticoloured mosaic tiles and joining the sofas together in the style of a Moroccan salon. It looked great! Service expectations also vary from one market to another. People here are not so keen on DIY, so about 80% of our sales include home delivery and assembly. We have around 300 people dedicated to these tasks.
- Sales Leader
- Expansion Interior Designer
- Interior Design Group Leader
- Data Entry Assistant
- IT Executive
- Retail Capacity & Flow Planner Specialist
- Regional Sales & Range Leader
- Customer Relations Group Leader
- Marketing Manager
How To Apply
"Inter IKEA Systems B.V. owns the IKEA Concept. As a franchisee, we can sell the IKEA Product Range, use the IKEA trademarks and operate according to proven working methods, following the IKEA values. Within this framework, we have the freedom to make certain decisions about what to sell and when. Of course, the majority of the products are part of the standard range, but we also select about 20% of them with local tastes in mind. For example, we stock more of the darker wooden furniture our customers prefer.
We also adapt the timing of seasonal launches to match the local lifestyle and climate. That means we don’t put outdoor furniture on display until the winter months in Kuwait, when it’s cool enough to sit outside."
Being a franchisee is both a great privilege and a great responsibility. We represent a well-known brand that is very dear to many people around the world; one that lives by a great set of values and conducts its business in an ethical way.
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